The Swiftype Blog / Month: September 2017

On the Search: National Drug Screening Implements Swiftype

Located in Melbourne, Florida, National Drug Screening (NDS) helps employers reduce liability, improve safety, and attract and retain better employees by providing a broad range of drug testing services and training. The company’s leadership built NDS into one of the leading sources on drug testing information, and much of that knowledge forms the basis of their extensive and information-filled website.

But after years of using Google Site Search to help their customers tap into this knowledge, they saw its demise as a potential roadblock to their continued online success. After struggling through a short-lived customized site search, they knew they needed a packaged solution that would not only outshine Google Site Search, but would be easy to buy, implement, and manage.

Here, Joe Riley, President of National Drug Screening, shares his experience of how site search is critical to his business, and how Swiftype turned a potential sales nightmare into an opportunity to elevate NDS’s already stellar reputation.

What were your “must-haves” for search during your evaluation?

When we heard that Google Site Search was being discontinued, and that the replacement, Google Custom Search Engine, would force us to show advertisements, we knew we needed to find something else. For a potential customer to search our site and see ads, well we didn’t want that at all.

Our web development vendor took a shot at building a custom site search replacement, but it just wasn’t robust enough for our needs. Our value is in our expertise and our knowledge, so we need visitors to find what they’re searching for. A good site search is a requirement for us.

So we looked around for another Google Site Search alternative. Our “must haves” were that it was as good as or better than what we had with Google, that the price was reasonable, and that it was easy for our developers to implement. We had the same criteria we had for Google Site Search.

What made Swiftype stand out as the obvious choice?

Once we found Swiftype and looked at how it worked on some [of their] customers’ websites, we didn’t look any further. It did everything we needed, Swiftype is a reputable company, and the sales team was very professional. We decided that, if we’re going to do this, this is the company we’re going to do it with.

What I was really excited about was when I went to a Swiftype customer site. I searched for something, and results came up. I searched again, but maybe this time with the terms spelled incorrectly, or words out of order, and the results came up as expected. That’s what sold me on it, and I was very happy to see how great it worked on a real site, not just in a demo.

How long was the Swiftype implementation?

Not very long. Once our web developers got started, Swiftype implementation took just a couple of days.

That short timeframe was pretty amazing, considering our website is totally custom. It’s not a WordPress site. We have our own content management system for blogs and frequently asked questions (FAQs), and we have our developers do everything custom. But once we told them we wanted Swiftype, they really had no issues at all.

Now, when a visitor clicks on our search icon, it looks just like it did before. The color scheme, the search box. Everything matches. It looks like it’s always looked, and that’s great.

Do you have plans to use Swiftype’s analytics?

We definitely do have plans to dig into Swiftype analytics, and we’re sure it’ll bring more value to our search.

Our web traffic comes from both organic search and paid ads, but our organic search results really overpower all of our competitors because our content is so strong. Our content is relevant and unique, and we want to leverage that. We want people to be able to find it. If they found our site, but the search was weak and the couldn’t sift through the great content that we have, then we’re missing a huge opportunity.

Swiftype can give us the insights to know more about what’s bringing visitors to our site, what they’re looking for, what they’re finding and reading.

Why is good site search so important for you and your customers?

We want National Drug Screening to continue to be recognized as one of the leading experts on drug testing in the United States. So when visitors come to our website, they find the information they need. We want to be their source for expert information, and obviously that then translates into sales opportunities.

Just as importantly, we also want more of our own employees to be seen as experts. We take inbound phone calls all day long, hundreds of phone calls, so our staff gets all kinds of questions. They’re well trained, but they can’t recall everything. They can, however, utilize the expertise on our website as a primary resource rather than doing a web search and maybe getting a good answer or not. Then they can talk to that prospect or customer very intelligently, and be confident that they’re sharing the most reliable information.

Using site search internally is critical, since those inbound calls are usually either an existing customer or someone looking to buy. It gives our staff a huge library of expertise right at their fingertips, and it helps turn them each individually into experts on our particular market.

What’s the primary value you’re realizing with Swiftype?

Our goal is to be able to assist customers, to be able to assist people who are looking for information, or people that are potentially new customers. We want people to know that we have great information on all things drug testing. Getting them the right answers quickly, whether on our website or on the phone, helps us grow our business, and that’s obviously very important.

Want to learn more? Our customers have great stories about how Swiftype helped them accomplish great things with more sophisticated site search. Check it out now!

Secret Search Confessions:
From a Prospective College Student

NOTE: This has been published anonymously to protect the author’s identity.

I’m currently a high school junior and applying to and attending a top college is a really big deal to me. As for what I want to study, I’m really interested in a few fields including Economics and Applied Math. Not to brag, but I’m currently second in my class and I recently scored a 34 on my ACT, so I’m in a pretty good position to be admitted to most schools I’m interested in.

Eyes on the prize

Some universities must agree because it seems like everyday I get an email or postcard from a college with a picture of a pristine building and happy students in front of it. Mail is great and everything, but I hardly ever follow up with these schools that send me hard copies of information. I already know where I want to go; it’s really just a matter of comparing the pros and cons of those schools.

Since I know what I want, research is key. I’m already considering a few state universities with over 30K students as well as some smaller, private schools with less than 10K. While I’m trying to get advice from friends, family, and mentors on how these college experiences vary, I’m also doing a lot of research on my own. Only problem is, I keep running into this one issue: finding information on these university websites is a nightmare.

In fact, it’s so difficult that I actually sometimes use Google to search the website by using the Google site command like this: school mascot.

The nagging content discovery problem: aka why I can’t find anything

So, I’m relatively sure it’s not that these schools don’t have the information I’m looking for on their website. It seems like they actually have more than enough content and if I kept digging, I’m sure I’d eventually be able to find what I was looking for. It just seems to take FOREVER. For example, if I want to navigate to find information about student clubs or freshman living options on a college’s website, I almost always have to click around 3-4 times, on multiple pages before I find even remotely the right answers.

When I opt to use the in-site search bar instead, it just typically returns a slew of random results and I have to scroll down and sift through to even begin to find what I’m looking for. I feel like I should be able to search for what I’m looking for and find it at the top of the results. Just like that.

This bad search stuff is annoying and in general, I usually don’t mind digging around. But there is some information that I can’t take a chance on. Some details I need to find quickly and just needs to be absolutely accurate.

Paying for college is why this matters

Although I’ve done well in high school and should (hopefully) be eligible for some substantial scholarships, I have to cover the bulk of my college expenses. I’m one of four in a middle-class family and college has become so expensive that my parents can’t cover tuition for me and all my siblings. Given my circumstances, I need to know the complete and accurate ins and outs of need-based financial aid packages as well as merit-based scholarships.

Although I can mostly piece together the information by browsing a college’s website, it would be much easier if I could enter “need-based financial aid” or “scholarship types” into the search box and know that I’ll get uber-relevant results returned. I know that schools give out nice packets with this information when you visit the campus but:

(a) these packets typically have a lot of fluff and you can’t search over physical documents

(b) I can’t visit all the schools I’m interested in

This is information is crucial for me. When I do find a seemingly relevant scholarship page on a school’s website, I need to make sure it’s the right one for my academic and financial qualifications.

To sum it up: In an age when basically all prospective college students are going to use their own research on university websites to potentially decide wether to apply, enroll, and attend, it seems like schools would make the investment to make it as easy as possible for students to find exactly what they need. But what do I know. I’m just the future.

 Upgrade your website search

Want to upgrade your website’s search and help people like Spencer find what they’re looking for? Join the University of Washington, Texas A&M, Duke, NYU and others in utilizing Swiftype Search to help their website visitors quickly find what they’re looking for.

Swiftype Podcast: How to get hired by an SF-based startup and what it’s like to work there

We all know how tough job hunting is, especially for recent college graduates. We’ve ALL been there. Fortunately, there are ways for students to prepare for the “working-world” while they are still in college to help make themselves stand out amongst other job applicants.

In this episode, we’re joined by two of Swiftype’s most recent grads: Sam Reid, Growth Marketing Manager, and Kara Chen, Marketing Coordinator. They’re here today to share some insights on how they got hired at Swiftype and their thoughts about working at a startup. Both Sam and Kara were rockstars in college; from holding executive positions in their clubs, to personally reaching out to professionals, to studying abroad, their hard work has definitely paid off and we’re so glad to have them on the team.

You don’t want to miss this episode

Listen along as Sam and Kara take us through their journey from college grads to startup marketers!

If you’re longing to learn more about Sam and Kara, make sure to check out both of their blog posts.

Sam: Why I joined Swiftype: Great people and endless opportunity

Kara: Swiftype Through the Eyes of an Intern 👀

Enjoy and stay tuned for our next episode of the Swiftype Podcast!

Secret Search Confessions:
From an Ex-GSS User

NOTE: This has been published anonymously to protect the author’s identity.

First and foremost, I’m an engineer. I want to spend my time developing products and working on relevant projects. I might also be tasked with developing our website, which is fine, but literally the last thing I want to do is spin my wheels building or configuring custom website search. That seems pretty obvious. Totally agree that site search needs to work and work well, but it shouldn’t be a painful time-suck. I have better things to do.

Let’s say I did build it from scratch—the worst part by far would be the constant misconception that custom search is something that can be modified and optimized in a few minutes, (ahem, looking at you, Marketing.) This is a huge reason why I’ve personally avoided going custom. With the number of requests and the drain on back-end resources, it just doesn’t make sense for our team.

Historically, I’ve leaned on Google Site Search to fill that search gap. It’s been a long 11 years, and for much of that time I figured there wasn’t anything better out there. Honestly, I never even looked around that much. I was content. It met my needs. But lately, Google’s made some changes. Little changes. A lot of self-serving, little changes. And over time, those little changes have added up to a whole lot of frustration… and annoyance… and irritation. So, I’m pretty sure I’m done.

Honestly, one of the final nails in the coffin is that now that Google has made plans to actually kill off Site Search, their replacement, Google Custom Search Engine (CSE),  is being dangled out there as a “safety net” of sorts. A fall-back plan that just doesn’t seem to offer much more that what it’s replacing. In fact, it offers less. Yes, that’s right. Less. (Are you kidding me? What a joke.)

I want relevant results

Is it so much to ask that a site search tool be modern? One that’s built on a premise of helping my visitors search my site, not on serving ads or generating revenue for another company?

Google, like any company, is in the business of making (a lot of) money. And that’s great—When I want to find the highest-rated down pillow for my bed, the best day hike in Yosemite, or a lip-synced cat video, sure, I search Google. For every search, they give me uber-relevant advertisements from companies who pay them, (Companies who pay THEM.) They also happen to suck me in with convenient, free services (email, photo storage, access to a billion videos, etc.).

That’s all well and good for my personal interests and time, but at work, where my decisions impact the growth of my company and inevitably the future of my career (and my salary), I’m less interested in “free” and more interested in flexibility, control, and results.

I want my own branding

It’s completely insane that Google Custom Search Engine is going to allow ads from other companies to appear in search results on my website. Seriously, WTF? When visitors search on my website, I don’t want them to be bombarded by results from ANOTHER website, especially from any of our competitors. Yes, I know, that’s how Google makes money, and that’s what pays the bills for the cat videos I might be watching at my desk, but there’s no way that’s going to fly for our website.

On top of all that, it hilariously seems like Google completely forgot about the fact that search is, in fact, a tool. The ultimate goal is to control how to display/rank/promote the best content for visitors, right? This often puts Marketing and I at odds because that content changes rapidly and updates are requested frequently. Whether it’s ordering certain results by one attribute or promoting a specific piece of content for a particular search term, I need the flexibility to make these changes on the fly. I should be able to run our website the way I see fit, not the way Google does.

Without question, search should also fit in with the rest of our company’s brand and website design. A lot is invested in the overall branding, colors, logos, and web templates we use, so why would I want to slap a big Google logo on my search? Because I want more flack from Marketing? No. No one wants different formatting treatments on their search results. It just looks dumb.

I want the best visitor experience possible

In the end, we’re responsible for keeping our website visitors happy and engaged. Making sure they quickly and easily find what they’re looking for is obviously part of that. We want the best flexibility and control to make it our search. We want search to be an extension of our brand, another tool for us to guide visitors to what they want and how we want to provide it to them. But most of all, I want it to be simple, functional, and just work.

So, later, Google. Your site search options just aren’t enough anymore.


Looking for a better alternative that will allow you to customize your site search to be exactly what you’re looking for? Get a demo from the Swiftype team today and see what’s possible.

Welcome to Secret Search Confessions

With a world of information constantly at our fingertips, it’s easy to feel like we have it all: Instant answers, immediate feedback, easy instructions. The world is our knowledge oyster. But what if you didn’t know where or how to find the information you’re looking for? That content essentially becomes useless and sits distantly alone in the dark corners of the internet unread and unused.

But really…

What? That would never happen, you say? I can just search for it via a website search bar and find exactly what I’m looking for? Easy! No problem!

We all definitely take the ability to search for granted. We’re even quick to claim we can find what we’re looking for whenever we want. But we’ve all, without a doubt, had countless, frustrating, roundabout, dead-end search experiences that only lead us to stress-eating cartons of ice cream instead of to the actual info we needed.

Ok, let’s talk real life

Ever wondered what kind of impact a search bar can have on specific people’s lives? So have we. Join us in this 6-part series as we dive deep into the lives of everyday people who will share their unique struggles when it comes to finding information, the problems it caused, and ultimately how they overcame. From prospective college students, celebrity gossip readers, online shopaholics, to irate customers and even helicopter parents. To quote the infinite wisdom of R.E.M.—“Everybody hurts.”

Search that doesn’t work hits where it hurts for many people in many ways. Let’s walk in someone else’s shoes, shall we?

Stay tuned to the Swiftype blog to catch each installment over the next few weeks!

On the Search:  Connecticut State Library Implements Swiftype

Located in Hartford, the Connecticut State Library provides a variety of library, archival, public records, and other important information services for the state. Their mission includes holding digital archives from more than 70 departments and providing online access to searchable databases and digital collections.

After struggling with a generic site search tool, a new IT Analyst was charged with improving the experience for the library’s patrons. A unique challenge was that any new search solution had to combine information from not only the main website, but also from a separate, specialized platform for librarians.

Connecticut State Library IT Analyst, Jacqueline Bagwell, shares her experience of implementing Swiftype as the Library’s new site search solution:

What were your “must-haves” for search during your evaluation?

As part of the improvement project, we moved to a WordPress platform for our site and used the integrated search tool. But that didn’t allow patrons to also search our subdomain, which is a separate content management platform built specifically for librarians. It was really important to include that content in our search because, otherwise, so much information would be undiscoverable by patrons.

Searching two different platforms created a unique situation for us, but it was critical to include results from both. We have information in our subdomain that isn’t available anywhere else, like death records and historical patents. That information is unique to the library, so we have to make it easily accessible.

What has surprised you the most with your deployment of Swiftype?

I think that the usage of search is so high and growing. But it’s nice that Swiftype was able to just handle it so easily. I’m looking at the big picture to make sure our resources don’t get stretched to our limits. Swiftype is able to handle search traffic that’s growing beyond our expectations.

Before Swiftype, I don’t think patrons had a good understanding of how they could get the information they wanted. And the patrons obviously like our new site search and use it. It’s being used way more than I thought it would be, and that’s a big jump from before.

What was your biggest challenge during your implementation?

It’s our volume of information across two domains and we’re adding new databases to make it more useful for the patrons. We have all the legislative information as well that comes over from the state capital that gets digitized. We have records that go back a long way, so there’s quite a lot. But we met our deadline and have been expanding ever since.

How are you using Swiftype’s analytics to improve the user experience?

We’re seeing search grow on a regular basis, which is good. Probably about three times per week, I look at reports on broken links, pages accessed, no-results searches. That last one helps me understand if the query was bad or if there was another issue with redirects or something else.

Is there a feature you can’t live without?

The fact that Swiftype can index both sites, that’s its most important aspect.

A Major Trend in Workplace Productivity for Tech Companies

Over the past 5 years, there has been a proliferation of high-quality SaaS apps that have made our companies more collaborative and efficient. Apps like Dropbox, Box, Zendesk, Marketo, Salesforce, Asana, GitHub, Jira, Gusto and Trello have changed the way businesses operate – enabling our teams to be more agile and complete projects much faster.

Although these apps have helped our businesses in a big way, they have also created an explosion of data that is spread across many silos. This data fragmentation can cause many organizational issues including frustration within teams, duplication of work and overall inefficiency. In fact, Forrester Research says that employees now spend 30% of their time searching for information, answers, and insights to help them do their work. Fortunately, tech companies (like mine) are working to solve this data fragmentation issue and continue pushing our progress forward in the cloud.

So how are we addressing this issue at Swiftype? We’ve leveraged our expertise in search to build an AI-powered Enterprise Search solution that unifies your cloud data sources and enables you to search across all your apps from one place – helping you find what you need and get the most out of your valuable data. Here are 6 things that are changing about enterprise search, making it an ideal solution for your company’s data fragmentation woes.

1 – There will be much more widespread adoption

Historically, only very large companies deployed enterprise search solutions — partially because only large companies had fragmentation issues, but also because enterprise search solutions were so expensive that they were typically the only companies who could afford it. The recent proliferation of SaaS applications means that companies of all sizes are using more tools to get work done and creating content at an unprecedented pace.

Since companies of all sizes are struggling with data fragmentation, it will soon be common for high-growth start-ups and smaller firms to need a solution for content discovery. As the benefits of modern enterprise search become more known, companies will adopt enterprise search solutions to provide an immediate and lasting solution to their data fragmentation issues.

2 – The surface area of work has changed

The surface area of our daily work has changed — we now access information from desktop computers, web browsers, native mobile applications, and even voice-based interfaces like Amazon Echo and Siri. Search on a mobile phone acts differently from search on a desktop computer or from an interface-free device. Swiftype Enterprise Search is accessible from a web app, mobile app, desktop app and add-ins on platforms like Salesforce, Slack, Confluence, etc.

Swiftype Enterprise Search

3 – Much shorter time to value

Since a lot of your company’s data is already in the cloud, it makes sense for your enterprise search solution to live there too. As you might expect, cloud-based enterprise search solutions are much quicker to set up (less than 1 hour) than legacy solutions. This extremely low barrier to implementation means significantly less time and company resources are necessary to roll out a new enterprise search solution.

Over the next few years, you will see more companies implement enterprise search simply because they can realize a majority of the benefits within a day rather than 6 months.

4 – Shared and private content sources

With legacy enterprise search solutions, admin settings were rigid and could take weeks to change. Modern solutions enable companies to manage their search platform with a robust admin dashboard so they can quickly make changes and give their employees access to the relevant content sources for their role.

For example, your sales and engineering teams use different apps to get their work done (Salesforce vs. GitHub) although there is some crossover with apps like G Suite and Dropbox. Swiftype enables you to easily configure your settings so that every employee at your company can search only the content that is relevant to them.

Additionally, enterprise search solutions now enable individual employees to add content that is private and only relevant for them, like Gmail. Integrating shared and private content sources is one of the major upgrades to enterprise search as it moves to the cloud.

5 – Security and file permissions

Security is clearly a major concern with enterprise software and enterprise search is no exception – enterprise search providers must maintain state of the art security. Swiftype is SOC2 compliant and thousands of companies, including Fortune 500s, trust us with their data.

Additionally, modern enterprise search solutions automatically maintain the correct permissions for files so that employees using the solution will not be able to see results for files that they don’t have access to. Maintaining permissions for a data source indexed on an enterprise search solution is not trivial but utilizing technologies like OAuth actually make doing so much easier than in the past.

6 – AI-powered productivity

Finally, enterprise search solutions are taking full advantage of artificial intelligence (AI) and natural language processing (NLP) technologies. Similar to Google Search, enterprise search solutions recognize misspelled words and understand user intent – recommending search queries as you type. Modern enterprise search solutions return relevant results based on calendar events, emails, and user behavior.

By leveraging a company’s knowledge graph, enterprise search solutions can proactively surface relevant information while you’re working and even when you’re away from your desk. For example, Swiftype learns your work habits and sends you relevant files and information ahead of your meetings and presentations.

Swiftype Enterprise Search

Swiftype Enterprise Search makes it easy for employees to search across the various apps they use at work — G Suite, Office 365, Dropbox, Box, Slack, Jira, Github, Zendesk and others — from a single search box. Swiftype integrates seamlessly with your company’s current workflows and will boost productivity throughout your organization, from sales to engineering to customer support.

Here’s a quick video (1 min) on Swiftype Enterprise Search. Still think it’s too good to be true? Sign up for a free trial and see for yourself!

4 Ways AI is Impacting the Enterprise

Cheap computing power and storage have recently enabled decades of artificial intelligence (AI) research to be put into practice in various real-world applications. In order to learn, AI algorithms start with a basic structure and then are trained with datasets to create rules for how they should respond to data in the future. AI can unlock hidden insights in large datasets, recognize patterns in words and phrases, and draw on large amounts of information to answer questions. Here are four areas in which AI is impacting the enterprise: cybersecurity, human resources, large-scale document processing, and knowledge management.


What’s exciting about AI in the cybersecurity realm is that it enables defense systems to detect malicious attacks that have not been seen before. Hackers are constantly changing their tactics and becoming more sophisticated, so a cybersecurity system that can learn and adapt is definitely a major asset.

One specific way AI is being used in cybersecurity is for malware detection. AI algorithms are trained for this using millions of malicious and benign files. After being trained with a sufficient amount of data, the AI algorithms are then able to automatically identify incoming threats.

Source: MIT

To keep their AI training data up-to-date, companies are continually gathering new information from the web and other private sources to re-train their models. Last year, researchers from MIT and PatternEx announced that their AI platform can predict 85 percent of incoming attacks by continuously incorporating input from human security analysts. Given that the cost of cybercrime is expected to increase to $6 trillion by 2021, it’s paramount that cybersecurity companies continue innovating and improving the self-learning algorithms they use to combat hackers.

For more on AI and cybersecurity, read this article.

Some companies in the space: SparkCognition, Cylance, Darktrace, CrowdStrike, Illumio, Hexadite (acquired by Microsoft)Harvest AI (acquired by Amazon)


Human Resources Chatbots

Departments of human resources, especially at larger companies, are constantly fielding questions, onboarding new employees, and working to improve company culture. To reduce the amount of repetitive work they have to do, HR departments can train bots to automatically answer frequently asked questions in internal messaging apps like Slack. After introducing these bots, HR will have more time to work on higher touch problems and new projects.

Beyond just answering FAQs, HR bots can send reminders to employees to fill out forms and continue to follow up with them until they do so. It’s difficult to collect paperwork from large teams so having a bot do the heavy lifting is a big boost to the HR department. In addition to helping answer questions quickly, HR bots can also help onboard new employees by sequentially sending them the information they need to get started. Although HR chatbots may have trouble answering complicated or uncommon questions from employees, they will certainly help reduce tedious work and enable HR to take on new challenges.

For more on HR chatbots, read this article.

Some companies in the space: Talla, ubiHR


Large-scale document processing – Automating back office work

Paperwork-intensive industries, like healthcare and insurance, require tons of manual data entry to process their customers’ information. Advances in computer vision technology have made it possible for software to process files that are scanned into computers, even if the file contains handwritten text. Basically, the computer uses a technique called optical character recognition (OCR) to convert an image file into a machine-readable text file.

Source: Microsoft

After the file is converted into structured data, another AI system can review the content of the file and make decisions based on context. These decisions could range from determining where to upload the information in the file to fully processing insurance claims and applications.

For more on how AI can be used to automate the back office, read this article.

Some companies in this space: HyperScience, Captricity, AppZen


Knowledge Management through Enterprise Search

Cloud-based apps have enabled our companies to collaborate more efficiently and automate tedious business processes. But as we use more high-quality SaaS apps at work (the average company uses 26), we’re also creating more and more data silos.

Companies that use AI-powered enterprise search solutions are able to unify their fragmented data and boost productivity throughout their organization. Since enterprise search solutions have a comprehensive view of all the data in a company, they are able to make connections between siloed data sources and build a knowledge graph. This knowledge graph improves search results and enables you to search by employee and find all of their recent work.

Additionally, enterprise search platforms that leverage AI are able to proactively surface relevant information while you’re working and even when you’re away from your desk. For example, enterprise search solutions will actually process that you have an upcoming meeting, learn some context around the meeting, and send you the documents you need to prepare.


Deploy AI-powered productivity at your company with Swiftype Enterprise Search

For more on how enterprise search can help your company, visit the Swiftype website or read this blog post from our CTO highlighting the benefits of deploying enterprise search. If you’re ready to try enterprise search, you can sign up for a free trial here.

Swiftype Enterprise Search Expands Connector Platform to Include Evernote

Evernote is a valuable tool that helps keep employee productivity on track. People use Evernote for a variety of reasons, such as:

•    taking notes on a meeting, research or even lunchtime epiphanies
•    capturing audio and video from meetings and presentations
•    writing documents – articles, notes, etc. with colleagues
•    saving business cards digitally
•    and much more!

Most individuals and teams choose Evernote because of its dynamic content storage ability. Collecting meeting notes in any format – text, handwritten, video, and audio form – then being able to access them from any device ensures that ideas or knowledge are never lost.  However, if you have a lot of notebooks set up, it can get confusing to find exactly which note is in which notebook, as you can’t search across notebooks.

For the 200 million people who use Evernote to keep track of their daily work, with carefully crafted notebooks, collections of web clippings, or creating a digital version of the popular bullet journal, Evernote search just got a whole lot better.  

Swiftype Enterprise Search Meets You Where You Work
At Swiftype, our employees use Evernote quite a bit to keep track of ideas and notes. Given the incredible amount of content created and stored in Evernote, it was an obvious choice to expand and include the Evernote connector on our Enterprise Search platform. The Evernote connector for Swiftype Enterprise Search makes it seamless to find content across multiple cloud applications at once. By connecting Evernote to Swiftype, users can access project notes, ideas, drafts and more from a single search experience, regardless of the notebook it lives in.

The connector makes Evernote content visible and accessible from any supported interface, including our browser extension, mobile app, and macOS app. Swiftype’s commitment to meeting people where they work continues with our Evernote connector, allowing users to search across even more data sources without having to leave the application they’re already working in.

What You Can Expect from Swiftype for Evernote:

  • All collected ideas in one place. Part of Evernote’s convenience is in that individuals and teams can collect their thoughts and ideas in Evernote no matter where they are or which device they are using. But they also use a plethora of other apps to get their daily work done, like Dropbox for file storage, Salesforce for managing customer relationships, Confluence for documentation, and many more. Swiftype’s integrated Enterprise Search Solution helps employees access the Evernote ideas they have stored from any of the applications they work in, ensuring that no knowledge is ever lost.
  • Improved relevance to find Evernote content. While Evernote already lets users search over their notebooks, it doesn’t do a whole lot of good unless they remember exactly which notebook each idea is stored in. Integrating Evernote with Swiftype lets users enter a query into a single search box and find content from any Evernote notebooks, alongside content in any other connected cloud apps.
  • Global collaboration across shared notes and notebooks. Team members using the Evernote connector automatically gain access to any notes that have been shared with them. Swiftype Enterprise Search adopts native permissions from Evernote to give users access to only the content they should be able to see. 

Get Started!
We’re excited to welcome Evernote ‘to the family’ of our Enterprise Search connectors. It’s simple to set up. With just a few clicks, your entire library of cloud content is accessible right alongside your Evernote workflow. Visit us to learn more and sign up for a free trial.

From CTO to CTO: Why your company needs enterprise search

In my last post about how AI-Powered Enterprise Search can make your company more productive, I covered some of the features of our cloud-based enterprise search solution and their implications for companies of all sizes. In this post, I will focus on some important trends in B2B/enterprise software as well as a few technology-related problems that businesses are facing today. As part of my analysis, I will again reference my talk at the Silicon Valley Enterprise Search and Analytics Meetup. After we walk through the following problems and trends, you’ll have a better understanding of enterprise search and how it can benefit your company.

1 – Proliferation of high-quality cloud-based apps

Over the past five years, there has been a proliferation of high-quality SaaS apps and productivity tools. Because many of these tools solved real business pain points and were relatively cheap, they received widespread adoption. These apps have greatly improved productivity and collaboration, but have also introduced a data fragmentation problem that is pushing back on that progress—causing frustration within teams, duplication of work, and overall inefficiency.

In my talk I addressed this growing problem:

“So, what we’re seeing is a huge spread of specialized cloud-based data sources where you have customer data, productivity data and sources that are individualized to users.”

It’s likely that your company has been adversely affected by siloed data sources in the cloud. And since, according to Okta, about 50% of apps used by your company are not issued by IT, the fragmentation that you can see at an organizational level is only part of the problem. Fortunately, enterprise search enables you to directly address your organization’s data fragmentation problem by unifying your cloud data sources (both company-wide and private), so you can search across all your files from a single platform.

2 – The problem of data fragmentation amplifies across a company

When one employee (Employee A) can’t find the information they need to get their work done, this discovery problem will actually not just affect Employee A’s productivity. Employee A’s logical next course of action is to seek help from another coworker (Employee B). If Employee B can’t find the file, then they will go ask another coworker for help (Employee C). So, as you can see, data fragmentation has this amplifying effect across your company. Here are some additional thoughts:

“Just to kind of give you an idea of some of the more pathological cases that we run across, there’s the obvious inefficiency of not being able to find a particular thing that you’re looking for. So maybe you go looking for a particular document, say it’s a contract for a customer. You look for it in Salesforce, but it’s not attached to their account or their opportunity. Then you say, “Okay, well, it’s probably in Box.” And you go look in Box, then you go look in Dropbox, and it’s not in the usual folders that you go to there.

This is kind of the point, to me, that makes the problem really amplify. And it’s when you go start pinging coworkers. Because it’s one thing for the inefficiency to hit one individual person, but it gets really bad when you start asking other people. Because I know the folks in our company, if I go ask them something, they’re probably like, “I think I know where that is.” And then lo and behold, they probably go repeat all these steps that I just did. They’re thinking, “I know where that is, I’m going to go search in Salesforce, and if it’s not there I’m going to go search in Dropbox.” And really start amplifying this issue across the company.”

3 – The hidden costs of poor internal search add up over time

According to Forrester Research, employees spend 30% of their time searching for information, answers and insights to help them do their work. If your company has 100 employees, your cost of searching each year is 62,400 hours which equates to $2,400,000 if you’re paying your employees an average of $80k.

“And I think, it’s hard to conceptualize, because it’s 30 seconds or a minute here or there. But over the course of a week or a year, when you look at a percentage of, say, an employee’s salary, and you look at that across an entire organization, it’s very substantial. And so it’s something that has become a very, very important problem for us to solve.”

Implementing a cloud-based enterprise search solution is almost a no-brainer because it’s much cheaper than a legacy solution and you can start alleviating your internal search problem immediately. Depending on the size of your company, enterprise search will pay for itself, literally 100+ times over.

4 – Take advantage of AI-powered productivity

AI has lots of potential use cases for the enterprise – from HR chatbots (Talla) to cybersecurity solutions (SparkCognition, Cylance) to document processing (HyperScience). Similarly, there’s opportunity to apply AI in the realm of enterprise search. Swiftype Enterprise Search learns from user behavior and returns results based on calendar events and email conversations.

Additionally, Swiftype proactively surfaces relevant information while you’re working and when you’re away from your desk. For example, say you have a meeting coming up soon. Swiftype will actually process that you have an upcoming meeting, learn some context around the meeting and send you the documents you need to prepare.

“So we’re taking what’s on your calendar, what you’ve been browsing, what other queries you have you done recently, and using that as additional context to the query.  This lets our algorithms better understand what is actually relevant to your search.”

5 – Implementation and security concerns

One of the most significant changes that the cloud has brought about for enterprise software is the amount of time it takes to implement new solutions. Because Swiftype Enterprise Search is cloud-based and includes a pre-built connector framework for many of the apps you already use, you can actually begin implementation in a matter of minutes.

As for security, Swiftype is SOC2 compliant and thousands of companies, including many Fortune 500s, trust us with their data. Additionally, when you connect your data sources to Swiftype, we maintain the correct permissions so that your employees will not see files they don’t have access to in their Swiftype search experience.

“We think that by focusing on cloud sources, and having purposeful connectors for those cloud sources, we can have a very, very fast time to value. So we do get people set up initially, really within a matter of minutes.

And what I mean by that is, essentially people can sign up for Swiftype, jump into the application, start connecting their sources. And we’ll talk a little about how that works. But really, we do lean on the fact that we are integrating with cloud sources. So a lot of the things that exist today, and not only exist today but are leaned on really heavily, like OAuth for authorization flows, is how we build our product. And we built it from that standpoint from the beginning.”

See how Swiftype can help your company

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