The Swiftype Blog / Month: February 2016

“100 Companies that Matter in Knowledge Management”

Today, we are honored to announce that Swiftype has been named by KMWorld among the “100 Companies that Matter in Knowledge Management.” Given our recent focus on refining our site search solution for corporate knowledge bases, this recognition validates much of the hard work our team has put in over the last months.

Swiftype named among “100 Companies that Matter in Knowledge Management”

“Being named to our list of 100 Companies That Matter in Knowledge Management is a prestigious designation because it represents the best in innovation, creativity and functionality,” says KMWorld Editor Sandra Haimila. “The 100 Companies offer solutions designed to help users and customers find what they need whenever and wherever they need it … and what they need is the ability to access, analyze and share crucial knowledge.”

Over the last year, Swiftype has begun powering knowledge base search for several leading companies, including SurveyMonkey, HubSpot, and a Fortune 500 Technology and Entertainment company. These recent clients expand Swiftype’s already extensive base of knowledge base search customers, which includes Shopify, Asana, and many others.

For companies interested in learning more about the value of fast, customizable search for their knowledge base, check out Swiftype’s Knowledge Base Guide to Site Search Analytics, which discusses how agile customer support teams can leverage search analytics to make both their customers’ lives and their own lives easier.

Analytics Update: Insights

For long time users of Swiftype, our analytics dashboard has been one of the best places to go to learn more about what users are searching for, finding, clicking on, and even what they’re not able to find. While this information is all important, our latest update to analytics is designed to provide more actionable recommendations through what we call the Insights tab.

The Insights tab is located below the regular analytics tab within your Swiftype account, and some of the information available on the insights page is also surfaced on the main analytics page where relevant.

insights tab

The main goal of this page is to point out key areas where your search can be improved, including our traditional list of “top searches with zero results,” along with some new signals we’ve built in, such as “results with no clickthroughs” and “searches resulting in multiple clicks.” By presenting these new instances where search can be improved, along with a direct comparison to how these figures correspond to the time period that precedes it, the Insights tab emphasizes the value of steadily improving the performance of your search engine over time. With this intel in hand, you can take advantage of Swiftype’s core customization tools, including Custom Result Ranking, Synonym Sets, and algorithmic adjustments in the Weights tab.

insights on main analytics page

no results

While the specific meaning and importance of each of these insights will vary from site to site, our primary hope is that by presenting search analytics with a focus on steps for improvement rather than just a static data dump, we can make this section of the dashboard a page that you will continue to revisit on a regular basis. This update, along with a redesigned and improved weekly analytics email, should help our users keep a closer eye on what their users are searching for, how search is performing, and how search can be improved.

We encourage you to take a look at the Insights tab today, and as always, if you have any questions or feedback, please let us know.