This week we are excited to announce a new white paper from Swiftype: Designing Ecommerce for the Mobile Shopper. Here at Swiftype we’ve been fascinated by the steady growth of mobile across every corner of the web, and wanted to summarize our research and findings in a report that looks closely at the influence of mobile in the ecommerce space.

As a starting point, the report aims to uncover the differences in behavior that distinguish mobile shoppers from those on desktop, looking at the relationship between online sales and online traffic across different types of devices. Questions addressed include:

• How has mobile ecommerce grown in the past few years and how will this trend develop moving forward?
• How do the aims of mobile shoppers differ from shoppers on desktop?
• What strategies have industry leaders adopted to optimize their mobile ecommerce experience?

This report also looks at the differences between ecommerce trends within apps and on mobile browsers, helping site owners determine where they should focus their development efforts as they look to optimize their business for the increasingly prominent mobile shopper. To access your copy of the report, follow the link below.

Creating an engaging user experience is paramount to the success of digital publishing. A primary component of any engagement strategy is helping your users find content that is timely, interesting, and relevant to their interests. But how can you do that? Your first consideration should be your data and analytics.

Join Ben Lack, Senior Director of Marketing and Business Development for Swiftype, and Clare Carr, Director of Marketing for Parse.ly, as they cover the best questions to ask of your data and analytics to find out what your readers want and how to get it to them. See how top media brands and digital publishers are using the answers they find about their audience to power their editorial and product strategies.

• What metrics really mean and what they’re telling you about your audience
• 5 Questions about what your readers want that anyone on your team should be able to answer
• Examples of how premium publishers are using analytics to grow their loyal audiences
• Insights from Swiftype’s billions of search queries and Parse.ly‘s billions of network page views about what audiences want from all publishing sites.

So sign up today, then tune in on August 19 for a deep dive on how your editorial and publishing teams can improve your users online experience. Invite your colleagues to join, too!