Creating an engaging user experience is paramount to the success of digital publishing. A primary component of any engagement strategy is helping your users find content that is timely, interesting, and relevant to their interests. But how can you do that? Your first consideration should be your data and analytics.
Join Ben Lack, Senior Director of Marketing and Business Development for Swiftype, and Clare Carr, Director of Marketing for Parse.ly, as they cover the best questions to ask of your data and analytics to find out what your readers want and how to get it to them. See how top media brands and digital publishers are using the answers they find about their audience to power their editorial and product strategies.
- What metrics really mean and what they’re telling you about your audience
- 5 Questions about what your readers want that anyone on your team should be able to answer
- Examples of how premium publishers are using analytics to grow their loyal audiences
- Insights from Swiftype’s billions of search queries and Parse.ly‘s billions of network page views about what audiences want from all publishing sites.