This week we are excited to announce a new white paper from Swiftype: Designing Ecommerce for the Mobile Shopper. Here at Swiftype we’ve been fascinated by the steady growth of mobile across every corner of the web, and wanted to summarize our research and findings in a report that looks closely at the influence of mobile in the ecommerce space.
As a starting point, the report aims to uncover the differences in behavior that distinguish mobile shoppers from those on desktop, looking at the relationship between online sales and online traffic across different types of devices. Questions addressed include:
- How has mobile ecommerce grown in the past few years and how will this trend develop moving forward?
- How do the aims of mobile shoppers differ from shoppers on desktop?
- What strategies have industry leaders adopted to optimize their mobile ecommerce experience?
This report also looks at the differences between ecommerce trends within apps and on mobile browsers, helping site owners determine where they should focus their development efforts as they look to optimize their business for the increasingly prominent mobile shopper. To access your copy of the report, follow the link below.