When it comes to solving issues, customers prefer self-service
Studies have shown that a majority of a company’s customers prefer to solve problems themselves rather than reaching out to a representative. For this reason, customer support search is incredibly important to help those individuals find the information they’re looking for.
Better customer support through search
Asana, Twilio, and SurveyMonkey have all invested heavily in creating high-quality support content. To ensure this content is easily accessible, these companies leverage advanced search technology that provides relevant results to their customers and actionable analytics for them.
Asana, Twilio, and SurveyMonkey have been successful with focusing their help centers around search. To highlight some of the key strategies they’ve used, we created this Customer Support Search infographic.