We know it happens. Digital Publishing is hectic. You get into the office and are immediately bombarded with an inbox filled to the brim with email, back-to-back morning meetings, coffee with a client, and before you know it – you’ve missed that awesome, educational webinar you had been looking forward to attending all week!
Don’t worry. We’ve got you.
Well, we’re here to make your day a bit brighter by letting you know that you have a second chance! You still have the opportunity to learn the latest on how you can best optimize your website from Publishing Executive. Joined by speakers Matt Riley, CEO, Swiftype and Sal Fuentes, CEO, Decision Counsel, you’ll get a deep dive on how to leverage different types of data to increase engagement and conversion.
Once you get readers to your site, holding their attention is the name of the game. Greater engagement leads to devoted audiences, more ad impressions, and readers more likely to sign up for a newsletter, attend an event, or pay for a subscription. From speed and ease of navigation, to site search and content strategy, publishers must stay vigilant in their quest to create sticky, on-site experiences as they vie with platforms like Facebook and Snapchat for consumer attention.
Put your data to work
To refresh your memory, in this webinar we’ll hear how publishers can optimize their sites to meet key business objectives. Some of the tactics to be covered will include:
- Increasing content engagement & decreasing bounce rate
- Improving site search & using search metrics
- Balancing revenue and UX objectives
- Keeping up to speed on mobile design
- Using analytics to drive web and content strategy
If you had previously registered, just follow the link below and click “Already Registered?” in the top right-hand corner. If you’re joining for the first time, fill out the standard form and you’ll be taken to the recording as well. Happy learning!