I’ve been wanting to write you this letter for a long time. We’ve had some good moments, but 11 years is a long time to be together, and you just aren’t fitting my needs anymore. I know you started it by saying you were leaving next year, but I can’t wait until then to start taking care of myself. So I think we should break up now.
It’s Not Me, It’s You
I need a site search tool that’s going to keep working on improving itself, not one that’s going to leave me in a year. I want the best version of you, but I clearly can’t get that anymore. So I’ve found a better version. That’s right, Google Site Search. I’m leaving you for Swiftype Site Search.
When we first met, you promised me I was the only one, that only my content would appear in the search results on my own website. I counted on you to keep the ads from other sites out of my search results. But now you’re going to start letting others’ results show up on my results page? Even my competitors? When my visitors enter a search query on my website, I definitely don’t want to show them results from another website, especially my competitors. I didn’t sign up for an open relationship, and I’ve never felt so betrayed.
I Need More Freedom to Customize
It’s getting harder to deal with how restrictive you’re getting. Even at your best as GSS, I already had to deal with the inability to customize my search algorithm to show the results I knew to be relevant. I let it slide because you do know a lot about organic rankings. But what if I want to promote a brand new page that hasn’t had the time to build up its rank organically? My visitors would be missing out on a lot of important information that they wouldn’t see immediately if I left it to your algorithm. What I really need is to be able to trust in an algorithm to know which content is most relevant to me and my visitors. And if I want more control over it, I can change the ranking of my result pages. You won’t give me that, but Swiftype does.
And I don’t think I should have to change my looks for you. My site’s style should look like what I want it to, and not be restricted by the style of your search engine. My visitors shouldn’t feel like they’re leaving my website to run a search. I want it to perpetuate my brand, not Google’s.
I Deserve a Better Search Experience
But maybe the most important reason I’m leaving you for Swiftype is that Swiftype knows I’m an independent site owner who can achieve anything I put my mind to, but sometimes I want a little extra support. Swiftype encourages me to customize my search however I want by providing me with implementation and support engineers who can answer any questions I have. I’m all about solving problems on my own, but sometimes it’s nice to feel the support of a team behind you instead of having to figure things out alone.
I’ll always be grateful for what you did for me in the past, and I’ll never forget the time we spent together. But I deserve more control over my site search experience, and I’m going to get it with Swiftype. I hope you can find someone out there to love you like I no longer can. Please move on, because we are never, ever getting back together.
A Site Owner Who Needs More
Learn why you deserve a better search experience. View infographic.