Today we are excited to announce our first white paper: “Laser Focused: Why B2B Buyers Demand Powerful Search”. This report synthesizes a number of ecommerce and B2B reports from 2014, but places a special focus on buyer behavior and the importance of site search for the B2B consumer.
Internet Retailer’s industry-wide October survey of B2B professionals revealed that site search is the most important feature that buyers look for on a supplier website, making it clear that powerful site search is a clear competitive advantage in the quickly changing space of B2B ecommerce. Laser Focused discusses the underlying reasons behind this trend, and provides concrete recommendations about what site owners can do to improve search on their store in 2015. Along with this discussion, the white paper addresses questions such as:
How has the growth of online shopping transformed the traditional model of B2B commerce, and how have consumer expectations shifted over time?
What are the key differences between B2B and B2C buyers? What are their similarities?
Why is a basic search algorithm insufficient for B2B buyer behavior? What advantages do more robust, complex algorithms provide?
What does a powerful search experience look like? What are the options for implementing powerful search on ecommerce websites?
To download Laser Focused, click on the link below. To get in touch with a team member today to talk about your search, contact [email protected].