For long time users of Swiftype, our analytics dashboard has been one of the best places to go to learn more about what users are searching for, finding, clicking on, and even what they’re not able to find. While this information is all important, our latest update to analytics is designed to provide more actionable recommendations through what we call the Insights tab.
The Insights tab is located below the regular analytics tab within your Swiftype account, and some of the information available on the insights page is also surfaced on the main analytics page where relevant.
The main goal of this page is to point out key areas where your search can be improved, including our traditional list of “top searches with zero results,” along with some new signals we’ve built in, such as “results with no clickthroughs” and “searches resulting in multiple clicks.” By presenting these new instances where search can be improved, along with a direct comparison to how these figures correspond to the time period that precedes it, the Insights tab emphasizes the value of steadily improving the performance of your search engine over time. With this intel in hand, you can take advantage of Swiftype’s core customization tools, including Custom Result Ranking, Synonym Sets, and algorithmic adjustments in the Weights tab.
While the specific meaning and importance of each of these insights will vary from site to site, our primary hope is that by presenting search analytics with a focus on steps for improvement rather than just a static data dump, we can make this section of the dashboard a page that you will continue to revisit on a regular basis. This update, along with a redesigned and improved weekly analytics email, should help our users keep a closer eye on what their users are searching for, how search is performing, and how search can be improved.
We encourage you to take a look at the Insights tab today, and as always, if you have any questions or feedback, please let us know.